SOURCE: Spotted By Locals
DATE: 2014-05-16
FULL PUBLICATION: http://feedproxy.google.com/~r/Main-SpottedByLocals/~3/k81zrNMYbdY/

Glocalization – what is it? If you are working in marketing or advertising you are probably familiar with the term “glocalization”. Travelling to Spain and finding Gazpacho in the local McDonalds is exactly what glocalization is about: adapting global brands to local markets. Glocalization strategy can be invisible, and go as far as making local consumers […] Related posts: This is not local travel (5) Our 3 days in Boston like a local Act Like a local conference Brussels